/* Lane Deep Dives — DTC, Alumni Business carousel, Recruit Seeding */ /* ---------- Lane 01 — Direct-to-Consumer ---------- */ function LaneDTC() { const ref = useReveal(); return (
Lane 02 / Direct-to-Consumer

THE GAMECOCK
HOUSEHOLD SUBSCRIPTION.

Every alum, every parent, every current student is a potential subscriber. One case per month delivered to the door — monthly recurring revenue, the highest-LTV revenue type that exists in consumer goods.

SC's job is awareness: game-day emails, halftime announcements, alumni newsletter inclusion. Liquid Data handles fulfillment, billing, and customer service.

{/* Stat strip */}
{[ ['Target', '2,500', 'subscribers'], ['Cases / yr', '30,000', '1 / mo each'], ['NIL · Y1', '$75K', '50% of total']]. map(([l, v, s]) =>
{l}
{v}
{s}
)}
{/* Right — real lifestyle photo with floating subscription phone */}
Figure 02 · The subscriber experience
South Carolina students on campus holding Gamecock water cans {/* Subtle bottom gradient for phone legibility */}
{/* Floating phone, bottom-right */}
A case a month, on the counter, in the fridge, at the tailgate. The subscription page is one tap from any can's QR code.
); } function PhoneSubscriptionView() { return ( {/* Status bar */} 9:41 {/* Hero block garnet */} GAMECOCK WATER For the Garnet & Black {/* Subscription pricing */} SUBSCRIBE / MONTHLY $14.99 / mo 1 case (12 × 16oz) · ships free {/* Bullets */} ▸ 50% of net to NIL collective ▸ Cancel any time ▸ Pause for the offseason {/* CTA */} JOIN THE COALITION {/* Tiny footer */} SC × LIQUID DATA · COLUMBIA, SC ); } /* ---------- Lane 02 — Alumni-Owned Business Placement ---------- */ const PLACEMENTS = [ { name: 'Offices & Workplaces', sub: 'Lobbies · break rooms · conference tables', kind: 'office', photo: 'assets/biz-office.jpg' }, { name: 'Hospitality & Venues', sub: 'Dining rooms · guest service · events', kind: 'hospitality', photo: 'assets/biz-hospitality.jpg' }, { name: 'Health & Wellness', sub: 'Practices · studios · waiting areas', kind: 'wellness', photo: 'assets/biz-wellness.jpg' }, { name: 'Tailgates & Game Day', sub: 'Lots · watch parties · pre-game', kind: 'tailgate', photo: 'assets/biz-tailgate.jpg' }, { name: 'Retail & Storefronts', sub: 'Counters · showrooms · checkout', kind: 'retail', photo: 'assets/biz-retail.jpg' }, { name: 'Events & Gatherings', sub: 'Openings · galas · client appreciation', kind: 'events', photo: 'assets/biz-events.jpg' }]; function LaneAlumniBiz() { const ref = useReveal(); return (
{/* Header */}
Lane 03 / Alumni-Owned Business Placement

EVERY ALUMNI BUSINESS
BECOMES A POINT OF PRIDE.

Gamecock alumni run businesses of every kind across the state. Wherever they work, host, or serve, the can goes with them — a point of pride on the counter and a 365-day brand impression for everyone who walks in.

{/* 3 × 2 grid */}
Six categories · One can · One story
{PLACEMENTS.map((p, i) => )}
{/* Callout */}

South Carolina has an alumni network of roughly 300,000 living alumni. A conservative 100 alumni-owned businesses placing 10 cases/month each delivers $30,000 in Year-1 NIL revenue — and puts the Gamecock brand in front of every customer, patient, guest, and client who walks through those doors.

Every business becomes a revenue line. Every customer interaction becomes a brand impression. School pride compounds.

); } /* A single placement card — real photo slot + editorial label */ function PlacementCard({ placement, index }) { return (
{placement.photo ? {placement.name} : }
{String(index + 1).padStart(2, '0')} / 06
Placement type

{placement.name}

{placement.sub}
); } /* Refined line icon per placement type */ function PlacementIcon({ kind }) { const common = { width: 30, height: 30, viewBox: '0 0 24 24', fill: 'none', stroke: '#F5F1E8', strokeWidth: 1.4, strokeLinecap: 'round', strokeLinejoin: 'round' }; const wrap = (children) => (
{children}
); switch (kind) { case 'office': return wrap(<>); case 'hospitality': return wrap(<>); case 'wellness': return wrap(<>); case 'tailgate': return wrap(<>); case 'retail': return wrap(<>); case 'events': return wrap(<>); default: return null; } } /* ---------- Lane 03 — Recruit Seeding ---------- */ function LaneRecruit() { const ref = useReveal(); return (
Lane 01 / Recruit Seeding

WIN THE RECRUIT
BEFORE SIGNING DAY.

The smallest dollar lane. The biggest strategic lane.

Get custom Gamecock-branded cases into the homes of 14-, 15-, 16-, 17-year-old prospects on SC's recruiting board. They drink the school's water for years. The brand becomes familiar. The recruit becomes a fan — long before signing day.

The cases are underwritten by boosters and alumni sponsors, not gifted by the program. A booster sponsors a recruit household's subscription as a charitable contribution to the collective — a potential tax write-off — and that contribution funds the whole vertical.

Every sponsored case still sends $2.50 to the NIL collective. So one booster dollar does triple duty: it strengthens recruiting, which strengthens the sports programs, and it funds NIL — all while putting the Gamecock brand in a future recruit's hands.

Hypothetical: a five-star recruit drinks booster-sponsored SC water for four years of high school before getting his offer letter. Which school does that mental real estate belong to?

Y1 Conservative · The Math
{/* Equation chain */}
100
recruits
×
4
cases / mo each
=
4,800
cases / yr
→
$12K
to NIL · @ $2.50/case
{/* Per-recruit footnote */}
Per recruit · per year
48 cases
4 cases every month, all year
To NIL · per recruit / yr
$120
48 cases × $2.50 net per case
Figure 03 · The recruit welcome kit
A recruit opening a South Carolina Gamecock water welcome kit
Each kit ships with a "Welcome to the Family" card, sticker pack, and a full case of custom cans — the moment a recruit becomes a Gamecock.
); } Object.assign(window, { LaneDTC, LaneAlumniBiz, LaneRecruit });